As a Brand Manager, your resume needs to showcase your knack for elevating brands and engaging consumers.
To help you present your achievements in the most compelling light, we’ve crafted a guide with handy tips and tricks.
Take a squizz at our Brand Manager resume example below to kick-start your application and make it shine.
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Brand Manager Resume Example
The example Brand Manager resume above demonstrates the ideal format and content your resume should have.
Its professional and clean layout is designed for optimal readability by busy hiring managers.
Follow our comprehensive guide to write your own effective Brand Manager resume.
Brand Manager resume structure & format
Resume structure
Resume structure is essential when it comes to convincing companies to interview you.
These are the sections that recruiters expect to see in your resume:
- Contact details: Your name and essential contact info.
- Resume summary: A short paragraph providing recruiters with a brief summary on your suitability for the job.
- Core skills: A bullet pointed list of your most in-demand Brand Manager skills.
- Work experience: Your current and previous jobs, listed from newest to oldest.
- Education: Your relevant qualifications for Brand Manager jobs.
- Additional info: Any further details that could boost your applications, such as languages or hobbies and interests.
How to format your Brand Manager resume
To make a strong impression, your resume format must be both professionally stylish and easy for recruiters to read quickly.
Here are our vital formatting tips to make your resume both appealing and reader-friendly.
- Resume length: Keep your resume short and sweet, ideally around 1 to 2 pages, as recruiters have loads to get through daily and not much time to read each one.
- Font & colour scheme: Opt for a straightforward font that’s easy on the eyes, avoiding fancy ones that could be hard to read. Stick to a black-text-on-white background, but don’t hesitate to add a touch of colour to make your resume pop.
- Page layout: Split your page into distinct sections using bold headings or borders, making it easy for readers to locate the information they need at a glance.
- Break text up: Make use of bullet points and short paragraphs to breakup text, simplifying the info for busy recruiters to digest.
- Photos: Photos aren’t necessary in Australia, but if you want, you can include a small headshot at the top.
Quick tip: Achieving a professional look for your resume can be difficult and time-consuming. If you want to create an attractive resume quickly, try our Resume Builder and use one of our eye-catching professional resume templates.
Contact Details
Employers need to know who you are, and how to contact you – so whilst your contact details section is fairly simple, it’s important to get it right.
Add these 4 essential details to the top of your resume, trying not to take up too much space:
- Your name and a professional title: (e.g. Finance Assistant or Account Manager) tailor the title to match your target jobs.
- Email address: Ensure that it look professional (e.g. Jade-gowers@gmail.com) and don’t use an old one with your school nickname in like; jazzyjade69@gmail.com
- Phone number: Ideally your mobile so that you can be easily reached. Don’t forget to triple check the number is correct!
- Location: Add the general location of where you are looking to work (e.g. Melbourne, Adelaide)
You can also add some of the following details optionally.
- Webpage links: you can link out to a relevant social profile such as LinkedIn or even a portfolio. Make sure anything you link to is high-quality and kept up-to-date.
- Photograph: Photographs aren’t normally required but employers in creative industries sometimes like to see them. If you decide to add, make sure that you look professional and don’t take up too much space on the page with it.
You do not need to add personal details such as your date of birth, full address, or gender. These details aren’t needed to make a hiring decision and will waste space on your resume.
Brand Manager Resume Summary
Your resume summary is a crucial, concise introductory paragraph located at the top of your resume. It’s your opportunity to provide a snapshot of your professional strengths and demonstrate your fit for the role.
To capture the recruiters’ interest immediately and motivate them to delve deeper into your resume, follow these strategic tips:
- Keep it short: Keep your resume summary succinct with 3 to 5 sentences. This allows hiring managers to grasp your key points rapidly, reserving more in-depth information for the work experience section.
- Tailor to target jobs: Fill your summary with as many keywords from the job adverts you are targeting as possible. This will ensure recruiters instantly see your suitability.
- Avoid using cliches: Avoid falling into the trap of labeling yourself as a “go-getter” or a “people person” – these phrases are overused and lack substance for employers.
Brand Manager resume summary example
What to include in your Brand Manager resume summary
- Summary of your experience: Outline the variety of roles you’ve undertaken and the organisations you’ve been part of to give employers a clear overview of your career experience.
- Relevant skills: Tell employers you have the right skills for Brand Manager roles by detailing your most relevant skills for the job.
- Qualifications: Include a short note about any relevant qualifications for Brand Manager roles to demonstrate your suitability for the position.
- Benefits of hiring you: Employers want to see the value you offer to their organisation, whether it’s through cost savings, enhanced productivity, or increased customer acquisition.
Quick tip: Choose from hundreds of pre-written summaries across all industries, and add one to your resume with one-click in our Resume Builder. All written by recruitment experts and easily tailored to suit your unique skillset and style.
Core skills section
To catch the eye of recruiters, include a core skills section on your resume.
This should be a bullet-pointed list showcasing your most sought-after skills specific to Brand Manager roles.
Limit each skill to four words to ensure they stand out clearly to busy hiring managers.
Skills for your Brand Manager resume
Strategic Brand Management – Orchestrating and executing long-range brand plans to drive business objectives and augment brand value.
Marketing Campaign Development – Crafting and realising extensive marketing initiatives across diverse mediums to boost brand presence and audience interaction.
Market Research and Analysis – Undertaking thorough market investigations and assessments to grasp consumer conduct, industry tendencies, and the competitive field.
Digital Marketing Expertise – Demonstrating proficiency in online marketing tactics, encompassing search engine optimisation (SEO), search engine marketing (SEM), social platforms, content promotion, and electronic direct mail (EDM).
Budget Management – Administering marketing funds, apportioning assets judiciously, and confirming returns on marketing outlay.
Creative Direction – Guiding the creation of branding, advertising, and promotional content to maintain uniform brand communication and visual design.
Data Analytics – Employing data examination instruments to gauge campaign efficacy and to inform decisions based on solid data.
Stakeholder Management – Engaging with internal divisions, outside firms, and collaborators to ensure brand approaches are in concert with company aims.
Public Relations – Overseeing public relations activities, including liaising with the media, crafting press announcements, and coordinating events to bolster brand standing.
Product Development Insight – Grasping the nuances of product creation processes and offering insights to ensure new offerings are in harmony with the brand strategy and consumer demands.
Quick tip: Our Resume Builder contains thousands of in-demand skills for every profession that can be added to your resume in seconds – saving you time and greatly improving your chances of landing job interviews and getting hired.
Work experience section
The work experience part of your resume allows you to display what you can bring to a potential employer.
Record your previous roles in reverse chronological order, giving particular attention to the past 3-5 years.
Structuring your jobs
Help recruiters quickly understand your past job duties by organising them in the following way.
Outline
Begin detailing each role with a 1-2 sentence overview that clarifies your employer’s business, your position within the company, and the fundamental goals of the job.
Key responsibilities
Outline your primary duties in 5-8 bullet points, focusing on essential skills, tools, and expertise.
Ensure each point is succinct, indicating your interactions within the company and your contributions to its success.
Key achievements
Lastly, prove impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might have increased company profits, improved processes, or helped a customer to achieve their goals.
Add numbers to quantify your achievements if you can.
Example job for Brand Manager resume
Outline
Work as the brand manager for a start-up sustainable clothing brand with an annual growth rate of 12.5%, developing and implementing effective branding strategy and managing the 5-person branding and advertising team.
Key Responsibilities
- Devise multi-channel marketing strategies for our growing product range
- Conduct market research on various consumer groups to maintain an up-to-date knowledge of fashion trends and apply this to proposed marketing briefs and product development
- Build the brand’s visibility and credibility through consistent colour schemes, font, and copy style
- Ensure brand coherence in advertising campaigns, product development and packaging design
Quick tip: Create impressive job descriptions easily in our Resume Builder by adding pre-written job phrases for every industry and career stage.
Education section
In the lower part of your resume, add a section dedicated to education.
Present this information in a bullet-point format, concentrating on qualifications that are directly relevant to Brand Manager jobs.
Candidates with extensive professional experience can limit this section to key details, whereas if you have little or no experience you should expand on your academic achievements to demonstrate relevant skills.
This section can include:
- University degrees
- Industry specific qualifications for Brand Manager jobs
- Vocational education and training (VET) diplomas
- Senior Secondary Certificate of Education (SSCE)
Additional information (optional)
Consider placing an additional info section at the bottom of your resume for extracurricular details that might make you more attractive to employers.
This section can showcase hobbies, awards, publications, or a catalogue of technical skills.
Ensure anything you list here is relevant to your job or notably remarkable.
Refrain from mentioning generic hobbies such as watching TV or hanging out with friends, as they do not enhance your professional profile.
Although creating a standout Brand Manager resume is no small feat, following these steps will help you produce a resume that not only draws responses from recruiters but also results in a significant number of interviews.
Remember to thoroughly proofread your resume and adapt it to each specific job to ensure it remains relevant.
Good luck with your job search!