As a Digital Marketing Specialist keen to stand out in the digital realm, your resume needs to be as sharp as your online campaigns.
To give you a hand, we’ve whipped up a top-notch guide with plenty of savvy advice for penning your application.
Check out our Digital Marketing Specialist resume example below to get started on an ace resume that’ll get you noticed.
Contents
|
Digital Marketing Specialist Resume Example
This Digital Marketing Specialist resume example acts as a great guideline for structuring your own.
Its professional format and clear presentation make it an ideal example for creating a smooth reading experience for recruiters.
Next, we’ll break down the steps to develop your own interview-winning Digital Marketing Specialist resume.
Digital Marketing Specialist resume structure & format
Resume structure
Resume structure is essential when it comes to convincing companies to interview you.
These are the sections that recruiters expect to see in your resume:
- Contact details: Your name and essential contact info.
- Resume summary: A short paragraph providing recruiters with a brief summary on your suitability for the job.
- Core skills: A bullet pointed list of your most in-demand Digital Marketing Specialist skills.
- Work experience: Your current and previous jobs, listed from newest to oldest.
- Education: Your relevant qualifications for Digital Marketing Specialist jobs.
- Additional info: Any further details that could boost your applications, such as languages or hobbies and interests.
How to format your Digital Marketing Specialist resume
To make a strong impression, your resume format must be both professionally stylish and easy for recruiters to read quickly.
Here are our vital formatting tips to make your resume both appealing and reader-friendly.
- Resume length: Keep your resume concise, aiming for 1 to 2 pages. With recruiters swamped by resumes daily, keeping it brief can help you stand out.
- Font & colour scheme: Opt for a straightforward font that’s easy on the eyes, avoiding fancy ones that could be hard to read. Stick to a black-text-on-white background, but don’t hesitate to add a touch of colour to make your resume pop.
- Page layout: Split your page into distinct sections using bold headings or borders, making it easy for readers to locate the information they need at a glance.
- Break text up: Break up text with concise bullet points and brief paragraphs, ensuring busy recruiters can easily absorb the info.
- Photos: Photos are not mandatory in Australia but you can add a small headshot to the top if you like.
Quick tip: Achieving a professional look for your resume can be difficult and time-consuming. If you want to create an attractive resume quickly, try our Resume Builder and use one of our eye-catching professional resume templates.
Contact Details
Employers need to know who you are, and how to contact you – so whilst your contact details section is fairly simple, it’s important to get it right.
Add these 4 essential details to the top of your resume, trying not to take up too much space:
- Your name and a professional title: (e.g. Marketing Manager or Management Accountant) Tailor the title to match your target jobs.
- Email address: Ensure that it look professional (e.g.shane.smith21@gmail.com) and don’t use an old one with your school nickname in like shanzeybwoySmitho666@gmail.com.
- Phone number: Ideally your mobile so that you can be easily reached. Don’t forget to tripe check the number is correct!
- Location: Add the general location of where you are looking to work (e.g. Sydney, Brisbane).
You can also add some of the following details optionally:
- Webpage links: You can link out to a relevant social profile such as LinkedIn or even a portfolio. Make sure anything you link to is high-quality and kept up-to-date.
- Photograph: Photographs aren’t normally required but employers in creative industries sometimes like to see them. If you decide to add, make sure that you look professional and don’t take up too much space on the page with it.
You do not need to add personal details such as your date of birth, full address, or gender. These details aren’t needed to make a hiring decision and will waste space on your resume.
Digital Marketing Specialist Resume Summary
Your summary is short but powerful paragraph which sits at the top of your resume, providing a sales-pitch on your suitability for the job.
To grab the attention of busy recruiters and get them excited about your resume, use these tips…
- Keep it short: Aim for a concise summary of 3 to 5 sentences, ensuring it can be quickly scanned. You can elaborate on details later, in the work experience section.
- Tailor to target jobs: Fill your summary with as many keywords from the job adverts you are targeting as possible. This will ensure recruiters instantly see your suitability.
- Avoid using cliches: Avoid falling into the trap of labeling yourself as a “go-getter” or a “people person” – these phrases are overused and lack substance for employers.
Digital Marketing Specialist resume summary example
What to include in your Digital Marketing Specialist resume summary
- Summary of your experience: What kind of companies have you worked for? What types of jobs have you done? Give employers a clear picture of your experience.
- Relevant skills: Showcase your key skills, emphasising those tailored for Digital Marketing Specialist roles.
- Qualifications: Add a brief mention of any qualifications that are relevant to Digital Marketing Specialist jobs, to show that you are qualified for the role.
- Benefits of hiring you: Why should a employer hire you? Will you save them money? Improve their productivity? Or get them more customers?
Quick tip: Choose from hundreds of pre-written summaries across all industries, and add one to your resume with one-click in our Resume Builder. All written by recruitment experts and easily tailored to suit your unique skillset and style.
Core skills section
If you really want to ensure that your resume gets noticed, add a core skills section.
It’s a bullet pointed list of your most in-demand skills relating to Digital Marketing Specialist jobs.
Keep each one under 4 words in length, so they jump off the page and are easily spotted by even the busiest hiring managers.
Skills for your Digital Marketing Specialist resume
SEO Optimisation – Enhancing website visibility and ranking on search engines through keyword research, on-page optimisation, and link-building strategies.
Content Creation – Crafting compelling and relevant content for websites, blogs, and social media platforms to engage audiences and drive traffic.
Email Marketing Techniques – Designing and executing targeted email campaigns to nurture leads, promote offers, and maintain customer relationships.
Social Media Strategy – Developing and managing content across social media platforms to increase brand awareness and foster online communities.
Web Analytics – Utilising tools like Google Analytics to track website performance, understand user behaviour, and inform strategic decisions.
Pay-Per-Click Advertising – Creating and managing PPC campaigns on platforms like Google Ads and Bing Ads to generate leads and sales.
Conversion Rate Optimisation – Applying A/B testing and user experience principles to improve the conversion rates of websites and landing pages.
Video Production – Producing and editing marketing videos for various platforms to enhance storytelling and engage visual audiences.
Affiliate Marketing – Setting up and overseeing affiliate programs to expand brand reach and generate sales through third-party promoters.
Marketing Automation – Implementing marketing automation software to streamline workflows, personalise customer interactions, and increase marketing efficiency.
Quick tip: Our Resume Builder contains thousands of in-demand skills for every profession that can be added to your resume in seconds – saving you time and greatly improving your chances of landing job interviews and getting hired.
Work experience section
Your work experience section gives you the opportunity to showcase the contributions you can make to potential employers.
List your past jobs starting with the most recent and focus on detailing your last 3-5 years of work.
Structuring your jobs
To help recruiters understand your past roles, organise each position in the following manner.
Outline
Introduce each job with a concise 1 to 2 line outline that covers the employer’s business, your role within the structure, and the key goals of your position.
Key responsibilities
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
Key achievements
Conclude each job description by detailing 1-3 major achievements that significantly benefited the employer, such as cost reductions or early project completions.
Aim to quantify these achievements with specific data to demonstrate their impact.
Example job for Digital Marketing Specialist resume
Outline
Lead the digital marketing strategy and execution for one of Australia’s leading art museums, working with a team of 15 professionals in enhancing the museum’s online footprint.
Key Responsibilities
- Spearhead digital marketing strategy, fostering an engaged artistic community through innovative content and strategic campaigns
- Conceptualise and execute compelling digital content across diverse platforms, including Facebook, Instagram, Twitter, and LinkedIn
- Collaborate with curators and artists to showcase exhibitions and artwork
- Work within multidisciplinary teams, ensuring seamless content production schedules and campaign execution
Quick tip: Create impressive job descriptions easily in our Resume Builder by adding pre-written job phrases for every industry and career stage.
Education section
Include your education near the bottom of your resume.
List your academic qualifications in bullet points, focusing on those most applicable to Digital Marketing Specialist positions.
If you possess considerable experience, you can keep this brief, however if you have less experience you should provide detailed insights into how your education has prepared you for the position.
This section can include:
- University degrees
- Industry specific qualifications for Digital Marketing Specialist jobs
- Vocational education and training (VET) diplomas
- Senior Secondary Certificate of Education (SSCE)
Additional information (optional)
At the end of your resume, you can consider incorporating a section for additional information.
This part is suitable for hobbies, interests, awards, publications, or technical skills that could enhance your appeal to employers.
When adding content here, ensure it is either directly relevant to your profession or exceptionally impressive.
Avoid listing everyday activities like watching television or casual socialising, as they are unlikely to influence hiring decisions.
While writing an exceptional Digital Marketing Specialist resume is demanding, the steps outlined above should guide you in crafting a document that engages recruiters and brings in many interview requests.
It is crucial to proofread your resume thoroughly and tailor it for each application to ensure you are seen as a fitting candidate.
Good luck with your job search!