Crafting the perfect Marketing Manager resume can be as strategic as a well-executed marketing campaign.
To help you market your own skills and experience with flair, we’ve put together this handy guide.
Check out our Marketing Manager resume example for inspiration in creating a standout application.
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Marketing Manager Resume Example
This example Marketing Manager resume showcases the optimal structure and great content to include in your own resume.
Designed to be professional and easy for recruiters to read, it serves as an excellent example of a good Marketing Manager resume.
Next, we’ll guide you through the process of developing a compelling Marketing Manager resume of your own.
Marketing Manager resume structure & format
Resume structure
A strategically structured resume is crucial for showcasing your strengths and securing interviews.
Ensure your resume includes these sections:
- Contact details: Your name and contact information.
- Resume summary: A concise overview of your qualifications and skills.
- Core skills: A list of key skills relevant to Marketing Manager jobs.
- Work experience: Detailed in reverse chronological order, showcasing your career progression.
- Education: Your academic achievements and credentials.
- Additional info (optional): Extra details that might influence the hiring decision, like volunteer work or special interests.
How to format your Marketing Manager resume
Effective formatting can transform your resume, making it stand out to employers while being straightforward to skim read.
Here are essential tips to help you format your winning resume.
- Resume length: Keep your resume concise, aiming for 1 to 2 pages. With recruiters swamped by resumes daily, keeping it brief can help you stand out.
- Font & colour scheme: Choose a clear and easy-to-read font, steering clear of overly decorative ones that could hinder readability. Stick with a classic black-text-on-white-background for the body of the resume, but don’t shy away from adding a hint of colour elsewhere to make your resume stand out.
- Page layout: Split your page into distinct sections using bold headings or borders, making it easy for readers to locate the information they need at a glance.
- Break text up: Break text up into concise bullet points and short paragraphs to make it easy for busy recruiters to digest the info.
- Photos: In Australia, photos aren’t compulsory, but you can include a small headshot at the top if you want.
Quick tip: Achieving a professional look for your resume can be difficult and time-consuming. If you want to create an attractive resume quickly, try our Resume Builder and use one of our eye-catching professional resume templates.
Contact Details
Employers need to know who you are, and how to contact you – so whilst your contact details section is fairly simple, it’s important to get it right.
Add these 4 essential details to the top of your resume, trying not to take up too much space:
- Your name and a professional title: (e.g. Finance Assistant or Account Manager) tailor the title to match your target jobs.
- Email address: Ensure that it look professional (e.g. Jade-gowers@gmail.com) and don’t use an old one with your school nickname in like jazzyjade69@gmail.com
- Phone number: Ideally your mobile so that you can be easily reached. Don’t forget to triple check the number is correct!
- Location: Add the general location of where you are looking to work (e.g. Melbourne, Adelaide)
You can also add some of the following details optionally.
- Webpage links: you can link out to a relevant social profile such as LinkedIn or even a portfolio. Make sure anything you link to is high-quality and kept up-to-date.
- Photograph: Photographs aren’t normally required but employers in creative industries sometimes like to see them. If you decide to add, make sure that you look professional and don’t take up too much space on the page with it.
You do not need to add personal details such as your date of birth, full address, or gender. These details aren’t needed to make a hiring decision and will waste space on your resume.
Marketing Manager Resume Summary
Your summary is short but powerful paragraph which sits at the top of your resume, providing a sales-pitch on your suitability for the job.
To grab the attention of busy recruiters and get them excited about your resume, use these tips:
- Keep it short: Keep your resume summary succinct with 3 to 5 sentences. This allows hiring managers to grasp your key points rapidly, reserving more in-depth information for the work experience section.
- Tailor to target jobs: To stand out, align your summary closely with the skills and keywords found in your target job adverts, increasing the likelihood that recruiters will recognise your fit for the role.
- Avoid using cliches: Steer clear of clichés such as “dynamic multitasker” or “goal-oriented individual” – they’re tired non-factual phrases that won’t make you stand out to employers.
Marketing Manager resume summary example
What to include in your Marketing Manager resume summary
- Summary of your experience: Give an overview of the types of jobs that you’ve done, companies you’ve worked for, and how much experience you have.
- Relevant skills: Showcase your key skills, emphasising those tailored for Marketing Manager roles.
- Qualifications: Ensure to briefly note any qualifications relevant to Marketing Manager roles, indicating your suitability for the position.
- Benefits of hiring you: Why should a employer hire you? Will you save them money? Improve their productivity? Or get them more customers?
Quick tip: Choose from hundreds of pre-written summaries across all industries, and add one to your resume with one-click in our Resume Builder. All written by recruitment experts and easily tailored to suit your unique skillset and style.
Core skills section
Highlight your suitability for Marketing Manager roles by including a core skills section in your resume.
Present a list of your essential skills in bullet-point format, each capped at four words, ensuring they are immediately noticeable to hiring managers.
Skills for your Marketing Manager resume
Strategic Brand Management – Developing and implementing long-term brand strategies to achieve business goals and build brand equity.
Marketing Campaign Development – Designing and executing comprehensive marketing campaigns across various channels to enhance brand visibility and engagement.
Market Research and Analysis – Conducting in-depth market research and analysis to understand consumer behaviour, market trends, and competitive landscape.
Digital Marketing Proficiency – Mastering digital marketing techniques, including SEO, SEM, social media, content marketing, and email marketing.
Budget Management – Overseeing marketing budgets, allocating resources effectively, and ensuring ROI on marketing spends.
Creative Direction – Providing creative direction for branding, advertising, and promotional materials to ensure consistent brand messaging and aesthetics.
Data Analytics – Utilising data analytics tools to measure campaign performance and make data-driven decisions.
Stakeholder Management – Collaborating with internal teams, external agencies, and partners to align brand strategy with organisational objectives.
Public Relations – Managing public relations efforts, including media relations, press releases, and event management to enhance brand reputation.
Product Development Insight – Understanding product development processes and providing input to align new products with brand strategy and market needs.
Quick tip: Our Resume Builder contains thousands of in-demand skills for every profession that can be added to your resume in seconds – saving you time and greatly improving your chances of landing job interviews and getting hired.
Work experience section
The work experience part of your resume allows you to display what you can bring to a potential employer.
Record your previous roles in reverse chronological order, giving particular attention to the past 3-5 years.
Structuring your jobs
To clearly convey what you accomplished in each role, format your experiences as follows.
Outline
Kick each job off with a 1-2 sentence overview to build context for readers, including what your team/employer does, where you sit within the company and the purpose of the job.
Key responsibilities
Outline your primary duties in 5-8 bullet points, focusing on essential skills, tools, and expertise.
Ensure each point is succinct, indicating your interactions within the company and your contributions to its success.
Key achievements
Round up each role by listing 1-3 key achievements that had a big positive impact on the employer (like saving them money or completing a project ahead of schedule).
Wherever possible, quantify them using hard facts and figures to prove the value you delivered.
Example job for Marketing Manager resume
Outline
Create all external communications for a wide range of audio and video products on a B2B basis, with an annual budget of AU$1.2M, for an organisation that sells numerous electronic items across 30+ stores in Australia.
Key Responsibilities
- Manage brand development of existing company acquisitions and sub-brands.
- Relay marketing efforts to ensure all departments provide comprehensive sales support aimed at maximising revenue.
- Design and deliver ongoing training to a team of 19 sales staff.
- Generate MI reports with target metrics/objectives, and present these to senior executives.
Quick tip: Create impressive job descriptions easily in our Resume Builder by adding pre-written job phrases for every industry and career stage.
Education section
In the lower part of your resume, add a section dedicated to education.
Present this information in a bullet-point format, concentrating on qualifications that are directly relevant to Marketing Manager jobs.
Candidates with extensive professional experience can limit this section to key details, whereas if you have little or no experience you should expand on your academic achievements to demonstrate relevant skills.
This section can include:
- University degrees
- Industry specific qualifications for Marketing Manager jobs
- Vocational education and training (VET) diplomas
- Senior Secondary Certificate of Education (SSCE)
Additional information (optional)
At the end of your resume, you can consider incorporating a section for additional information.
This part is suitable for hobbies, interests, awards, publications, or technical skills that could enhance your appeal to employers.
When adding content here, ensure it is either directly relevant to your profession or exceptionally impressive.
Avoid listing everyday activities like watching television or casual socialising, as they are unlikely to influence hiring decisions.
Writing a good Marketing Manager resume isn’t easy, but by following the steps above carefully you should be able to craft a resume which gets responses from recruiters and lands plenty of interviews.
Remember to proofread your resume once it’s finished and always tailor it slightly on every application to ensure you always look highly suitable for the job.
Good luck with your job search!