If you’re a Sales Manager looking to make your next career move, you’ll need a resume that really sells your abilities.
We’ve crafted a guide to help you highlight your most impressive sales achievements and leadership skills.
To get you started, check out our Sales Manager resume example below for some top-notch ideas.
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Sales Manager Resume Example
The Sales Manager resume example displayed above is a great example of proper resume structuring and top content.
It is crafted to appear professional and to ensure it’s an easy read for busy recruiters.
Follow the upcoming steps to write a winning Sales Manager resume that lands you interviews.
Sales Manager resume structure & format
Resume structure
A well-organized resume is your ticket to job interviews.
Ensure you include these sections in your resume to impress recruiters:
- Contact details: Your name and best contact information.
- Resume summary: A brief but powerful summary of your key skills and experiences.
- Core skills: A focused list of skills relevant to Sales Manager jobs.
- Work experience: A detailed account of your past positions, starting with the most recent.
- Education: Your educational qualifications.
- Additional info: Optional section for extra credentials or interests that support your application.
How to format your Sales Manager resume
A well-formatted resume catches the eye of recruiters and makes it simple for them to review it.
Follow these resume format guidelines to ensure your resume is both attractive and easy to navigate.
- Resume length: Keep your resume concise, aiming for 1 to 2 pages. With recruiters swamped by resumes daily, keeping it brief can help you stand out.
- Font & colour scheme: Use a simple font which is easy to read and avoid elaborate ones which might make reading difficult. Go for black-text-on-white background, but feel free to add a splash of colour in the design to help your resume stand out.
- Page layout: Ensure your page is divided into clear sections with bold headings or borders, as this enables readers to quickly pinpoint the information they’re interested in.
- Break text up: Break up text with concise bullet points and brief paragraphs, ensuring busy recruiters can easily absorb the info.
- Photos: Photos aren’t necessary in Australia, but if you want, you can include a small headshot at the top.
Quick tip: Achieving a professional look for your resume can be difficult and time-consuming. If you want to create an attractive resume quickly, try our Resume Builder and use one of our eye-catching professional resume templates.
Contact Details
Employers need to know who you are, and how to contact you – so whilst your contact details section is fairly simple, it’s important to get it right.
Add these 4 essential details to the top of your resume, trying not to take up too much space:
- Your name and a professional title: (e.g. Marketing Manager or Management Accountant) Tailor the title to match your target jobs.
- Email address: Ensure that it look professional (e.g.shane.smith21@gmail.com) and don’t use an old one with your school nickname in like shanzeybwoySmitho666@gmail.com.
- Phone number: Ideally your mobile so that you can be easily reached. Don’t forget to tripe check the number is correct!
- Location: Add the general location of where you are looking to work (e.g. Sydney, Brisbane).
You can also add some of the following details optionally:
- Webpage links: You can link out to a relevant social profile such as LinkedIn or even a portfolio. Make sure anything you link to is high-quality and kept up-to-date.
- Photograph: Photographs aren’t normally required but employers in creative industries sometimes like to see them. If you decide to add, make sure that you look professional and don’t take up too much space on the page with it.
You do not need to add personal details such as your date of birth, full address, or gender. These details aren’t needed to make a hiring decision and will waste space on your resume.
Sales Manager Resume Summary
Your resume summary is a vital, brief paragraph at the beginning of your resume that serves as a quick introduction to your capabilities and alignment with the job. This section is essential for making a strong first impression.
Engage recruiters right off the bat and prompt them to continue reading your resume by implementing these effective strategies:
- Keep it short: Keep your summary between 3 to 5 sentences long so it can be read within seconds. Save the detail for your work experience section.
- Tailor to target jobs: Fill your summary with as many keywords from the job adverts you are targeting as possible. This will ensure recruiters instantly see your suitability.
- Avoid using cliches: Thinking about calling yourself a “hard working team player who thinks outside the box“? Don’t! These phrases are meaningless and don’t provide employers with the facts they want.
Sales Manager resume summary example
What to include in your Sales Manager resume summary
- Summary of your experience: Outline the variety of roles you’ve undertaken and the organisations you’ve been part of to give employers a clear overview of your career experience.
- Relevant skills: Showcase your key skills, emphasising those tailored for Sales Manager roles.
- Qualifications: Include a short note about any relevant qualifications for Sales Manager roles to demonstrate your suitability for the position.
- Benefits of hiring you: Employers want to know what value you will bring them, whether it’s increasing their revenue or helping them to complete projects ahead of schedule.
Quick tip: Choose from hundreds of pre-written summaries across all industries, and add one to your resume with one-click in our Resume Builder. All written by recruitment experts and easily tailored to suit your unique skillset and style.
Core skills section
If you really want to ensure that your resume gets noticed, add a core skills section.
It’s a bullet pointed list of your most in-demand skills relating to Sales Manager jobs.
Keep each one under 4 words in length, so they jump off the page and are easily spotted by even the busiest hiring managers.
Skills for your Sales Manager resume
Lead Generation – Identifying and cultivating potential clients through various strategies, including networking, referrals, and cold calling to boost sales pipeline.
Sales Forecasting – Predicting future sales volumes using historical data, industry trends, and market analysis to inform business planning and inventory management.
CRM Software Proficiency – Demonstrating expertise in customer relationship management (CRM) software to track client interactions, sales opportunities, and manage customer data.
Negotiation and Closing Techniques – Applying advanced negotiation strategies to secure profitable deals and successfully close sales.
Product Knowledge – Maintaining comprehensive knowledge of the product range to articulate features, benefits, and value propositions to customers.
Sales Strategy Development – Crafting effective sales strategies that target key markets and customer segments to maximise revenue growth.
Sales Process Optimisation – Streamlining the sales process from prospecting to closing by implementing efficient workflows and sales methodologies.
Sales Team Leadership – Leading and motivating a sales team to achieve targets by setting clear expectations and providing ongoing coaching and support.
Key Account Management – Building and maintaining strong relationships with key clients to ensure satisfaction, retention, and revenue expansion.
Trade Show and Event Planning – Organising and participating in trade shows, exhibitions, and sales events to promote products and generate leads.
Quick tip: Our Resume Builder contains thousands of in-demand skills for every profession that can be added to your resume in seconds – saving you time and greatly improving your chances of landing job interviews and getting hired.
Work experience section
The work experience part of your resume allows you to display what you can bring to a potential employer.
Record your previous roles in reverse chronological order, giving particular attention to the past 3-5 years.
Structuring your jobs
Help recruiters quickly understand your past job duties by organising them in the following way.
Outline
Start with a 1 to 2 line outline of the job, including what the employer does, where you sit within the organisation, and the overall goal of the job.
Key responsibilities
Add 5-8 bullet points to show what your main responsibilities are, emphasising key skills, knowledge and tools used.
Keep each point concise and demonstrate how your work feeds into the wider running of the company.
Key achievements
Round up each role by listing 1-3 key achievements that had a big positive impact on the employer (like saving them money or completing a project ahead of schedule).
Wherever possible, quantify them using hard facts and figures to prove the value you delivered.
Example job for Sales Manager resume
Outline
Lead the Brisbane sales division for a multinational cybersecurity technology firm specialising in advanced threat detection solutions, overseeing an annual turnover of AU$34 million per annum.
Key Responsibilities
- Develop and implement sales strategies to penetrate the Australian cybersecurity market
- Foster relationships with Fortune 500 companies and government agencies
- Provide visionary leadership to the sales team, overseeing the development and execution of sales plans
- Lead complex contract negotiations, ensuring the alignment of deliverables with client expectations
Quick tip: Create impressive job descriptions easily in our Resume Builder by adding pre-written job phrases for every industry and career stage.
Education section
Include your education near the bottom of your resume.
List your academic qualifications in bullet points, focusing on those most applicable to Sales Manager positions.
If you possess considerable experience, you can keep this brief, however if you have less experience you should provide detailed insights into how your education has prepared you for the position.
This section can include:
- University degrees
- Industry specific qualifications for Sales Manager jobs
- Vocational education and training (VET) diplomas
- Senior Secondary Certificate of Education (SSCE)
Additional information (optional)
At the very bottom of your resume you can add an additional info section, for anything else that might help you to look more appealing to employers.
This is often used for hobbies and interests, but can also include awards, publications or a list of technical skills.
If you are considering adding anything here, remember to only include things that are related to your work, or things which are very impressive.
Don’t add common pastime hobbies such as watching TV or socialising with friends, as they won’t make any impact.
Although creating a standout Sales Manager resume is no small feat, following these steps will help you produce a resume that not only draws responses from recruiters but also results in a significant number of interviews.
Remember to thoroughly proofread your resume and adapt it to each specific job to ensure it remains relevant.
Good luck with your job search!