If you’re aiming to become a Social Media Marketing Manager, you’ve got to have a resume that’s just as engaging as the content you plan to create.
We’ve whipped up this resume writing guide to show you how to showcase your strategic prowess and creative chops.
Check out our Social Media Marketing Manager resume example below for a bit of inspiration to kick-start your own stellar application.
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Social Media Marketing Manager Resume Example
The above Social Media Marketing Manager resume is a great example of how your resume should be formatted, along with the type of content it should include.
It looks professional and creates a seamless reading experience for busy recruiters and hiring managers.
Now we will take an in-depth look at how you can write your own interview-winning Social Media Marketing Manager resume.
Social Media Marketing Manager resume structure & format
Resume structure
Resume structure is essential when it comes to convincing companies to interview you.
These are the sections that recruiters expect to see in your resume:
- Contact details: Your name and essential contact info.
- Resume summary: A short paragraph providing recruiters with a brief summary on your suitability for the job.
- Core skills: A bullet pointed list of your most in-demand Social Media Marketing Manager skills.
- Work experience: Your current and previous jobs, listed from newest to oldest.
- Education: Your relevant qualifications for Social Media Marketing Manager jobs.
- Additional info: Any further details that could boost your applications, such as languages or hobbies and interests.
How to format your Social Media Marketing Manager resume
Your resume needs to look stylish and professional, whilst being super-easy for time-strapped recruiters to read.
Here’s how to format your resume to achieve both of those goals.
- Resume length: Keep your resume between 1 to 2 pages long because recruiters see tons of resumes every day and only have limited time to read each one.
- Font & colour scheme: Opt for a straightforward font that’s easy on the eyes, avoiding fancy ones that could be hard to read. Stick to a black-text-on-white background, but don’t hesitate to add a touch of colour to make your resume pop.
- Page layout: Divide the page into clearly visible sections using bold headings or borders, so that readers can quickly pinpoint the information they want.
- Break text up: Break up text with concise bullet points and brief paragraphs, ensuring busy recruiters can easily absorb the info.
- Photos: Photos are not mandatory in Australia but you can add a small headshot to the top if you like.
Quick tip: Achieving a professional look for your resume can be difficult and time-consuming. If you want to create an attractive resume quickly, try our Resume Builder and use one of our eye-catching professional resume templates.
Contact Details
Employers need to know who you are, and how to contact you – so whilst your contact details section is fairly simple, it’s important to get it right.
Add these 4 essential details to the top of your resume, trying not to take up too much space:
- Your name and a professional title: (e.g. Marketing Manager or Management Accountant) Tailor the title to match your target jobs.
- Email address: Ensure that it look professional (e.g.shane.smith21@gmail.com) and don’t use an old one with your school nickname in like shanzeybwoySmitho666@gmail.com.
- Phone number: Ideally your mobile so that you can be easily reached. Don’t forget to tripe check the number is correct!
- Location: Add the general location of where you are looking to work (e.g. Sydney, Brisbane).
You can also add some of the following details optionally:
- Webpage links: You can link out to a relevant social profile such as LinkedIn or even a portfolio. Make sure anything you link to is high-quality and kept up-to-date.
- Photograph: Photographs aren’t normally required but employers in creative industries sometimes like to see them. If you decide to add, make sure that you look professional and don’t take up too much space on the page with it.
You do not need to add personal details such as your date of birth, full address, or gender. These details aren’t needed to make a hiring decision and will waste space on your resume.
Social Media Marketing Manager Resume Summary
Your resume summary is a short introductory paragraph at the top of the page, designed to give recruiters a high-level overview of your suitability.
If you want to hook recruiters attention and encourage them to read more of your resume, do the following:
- Keep it short: Keep your summary between 3 to 5 sentences long so it can be read within seconds. Save the detail for your work experience section.
- Tailor to target jobs: To stand out, align your summary closely with the skills and keywords found in your target job adverts, increasing the likelihood that recruiters will recognise your fit for the role.
- Avoid using cliches: Thinking about calling yourself a “hard working team player who thinks outside the box“? Don’t! These phrases are meaningless and don’t provide employers with the facts they want.
Social Media Marketing Manager resume summary example
What to include in your Social Media Marketing Manager resume summary
- Summary of your experience: Outline the variety of roles you’ve undertaken and the organisations you’ve been part of to give employers a clear overview of your career experience.
- Relevant skills: Showcase your key skills, emphasising those tailored for Social Media Marketing Manager roles.
- Qualifications: Add a brief mention of any qualifications that are relevant to Social Media Marketing Manager jobs, to show that you are qualified for the role.
- Benefits of hiring you: Employers want to know what value you will bring them, whether it’s increasing their revenue or helping them to complete projects ahead of schedule.
Quick tip: Choose from hundreds of pre-written summaries across all industries, and add one to your resume with one-click in our Resume Builder. All written by recruitment experts and easily tailored to suit your unique skillset and style.
Core skills section
Enhance the impact of your resume by adding a section for core skills.
List your key skills that are highly valued in Social Media Marketing Manager jobs in bullet points and keep each item concise – no more than four words – to quickly draw the attention of busy hiring managers.
Skills for your Social Media Marketing Manager resume
Content Creation – Crafting engaging and relevant content for various social media platforms to attract and retain a targeted audience.
SEO for Social Media – Optimising social content to improve visibility and searchability across platforms, leveraging keyword research and SEO best practices.
Video Production – Producing and editing high-quality video content for platforms like YouTube, Instagram, and Facebook to enhance user engagement.
Social Media Analytics – Using analytical tools to track social media performance, analyse metrics, and adjust strategies for improved outcomes.
Paid Social Media Advertising – Managing and executing paid advertising campaigns on social platforms, including audience targeting and bid management.
Graphic Design – Creating visually appealing graphics and layouts for social media posts, ads, and other marketing materials.
Community Engagement – Fostering online communities by moderating discussions, responding to comments, and encouraging interaction across social channels.
Influencer Partnership Management – Identifying and collaborating with influencers to amplify brand messaging and reach a wider audience.
Crisis Management – Preparing for and swiftly responding to any negative issues or public relations challenges on social media.
Platform-Specific Strategy – Tailoring strategies for different social media platforms to maximise engagement and meet platform-specific user expectations.
Quick tip: Our Resume Builder contains thousands of in-demand skills for every profession that can be added to your resume in seconds – saving you time and greatly improving your chances of landing job interviews and getting hired.
Work experience section
Your work experience section is your chance to show employers what value you can bring to them.
List your previous jobs in reverse chronological order, focusing on your last 3-5 years of experience.
Structuring your jobs
Ensure that your employment history is easily understandable by structuring your roles in this way.
Outline
Start with a 1 to 2 line outline of the job, including what the employer does, where you sit within the organisation, and the overall goal of the job.
Key responsibilities
Outline your primary duties in 5-8 bullet points, focusing on essential skills, tools, and expertise.
Ensure each point is succinct, indicating your interactions within the company and your contributions to its success.
Key achievements
Lastly, prove impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might have increased company profits, improved processes, or helped a customer to achieve their goals.
Add numbers to quantify your achievements if you can.
Example job for Social Media Marketing Manager resume
Outline
Develop innovative social media strategies for an entity that transform companies with a digital first approach.
Key Responsibilities
- Conduct research and analysis to identify shifts, competitor activities, and consumer preferences.
- Create high-quality and captivating materials for Meta, X, LinkedIn, YouTube, and TikTok, including text, images, videos, and interactive media.
- Consistently adhere to company guidelines and tone of voice.
- Stay updated on app algorithm changes, new features, and best practices to maximise organic expansion.
Quick tip: Create impressive job descriptions easily in our Resume Builder by adding pre-written job phrases for every industry and career stage.
Education section
Near the bottom of your resume, add your education section.
This should simply be a bullet pointed list of your qualifications and academic record, with a focus on those which are most relevant to Social Media Marketing Manager jobs.
If you’re an experienced candidate, keep this section brief. If you have little or no experience, expand on some of your qualifications to show off some of the skills and knowledge you gained from them.
This section can include:
- University degrees
- Industry specific qualifications for Social Media Marketing Manager jobs
- Vocational education and training (VET) diplomas
- Senior Secondary Certificate of Education (SSCE)
Additional information (optional)
At the very bottom of your resume you can add an additional info section, for anything else that might help you to look more appealing to employers.
This is often used for hobbies and interests, but can also include awards, publications or a list of technical skills.
If you are considering adding anything here, remember to only include things that are related to your work, or things which are very impressive.
Don’t add common pastime hobbies such as watching TV or socialising with friends, as they won’t make any impact.
Although creating a standout Social Media Marketing Manager resume is no small feat, following these steps will help you produce a resume that not only draws responses from recruiters but also results in a significant number of interviews.
Remember to thoroughly proofread your resume and adapt it to each specific job to ensure it remains relevant.
Good luck with your job search!